12 Principles that Drive Profitable Customer Relationships

Marketing Guru Howard Larson posted this article in the Front Office Box Forum.

“Trying to figure out what customer relationship management really is? Well you’re not alone. The term has been bounced around so much it remains a great source of confusion. And a popular business movement, now lost in a sea or wonderment.

What we are really talking about is building profitable customer relationships. From the days of the corner store, to the global enterprises of the future, the following 12 principles will remain the backbone of building a successful business. Each is both compelling on its own and intertwined with the others — there is no question, though, that customer relationship management as an integrated whole is greater than the sum of these parts.”

Read the rest of the article Here

Visit Howard’s blog at Larson Associates

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Tagged as: Business, Customer, Customer Management, Customer relationship management, Customer service, Front office, Marketing, Sales and Marketing Productivity