In this video Google‘s chief economist explains how Quality Score impacts the advertisers position vis a vis competitors and how that impacts the bid auction and how much we end up paying.
It turns out with great copy for the ad and high quality and relevance of landing pagewe can get #1 position at the lowest cost per click.
My ad agency certainly didn’t understand this. If they had they wouldn’t have gone about the pilot the way they did, And I wouldn’t have hired them anyway, because we just weren’t ready to compete.
Posted via web from stevensreeves
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