Anybody who goes to the trouble/expense of building a web site or blog should really monitor traffic, understanding where the content achieves objectives and where it doesn’t.
Knowing which pages or articles bring traffic, get read and encourage visitors to try more pages is a big help in improving the performance of the site.
There are plenty of services providing this type of analytics, two of which we use.
Google Analytics
is extremely powerful, for sophisticated users running multiple campaigns. It’s probably suited to agencies who get paid by clients to run advertising campaigns.
For my liking its un-necessarily complex, and I’ve seen differences between analytics numbers and Adwords numbers, which is disconcerting.
But there are two good reasons for using Analytics a) it’s free and b) Google has to know about our pages if it’s going to report on our traffic 
Of course that doesn’t mean Google indexes us more quickly, or ranks us more highly, but it does mean it knows how satisfied our visitors are with what they find. That has to count for something in Google’s quality measures, even if it doesn’t say so.
We also use Clicky.
It’s free for a limited number of sites, is much simpler to understand than the Google software, and has a really neat iPhone app.
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