We all use Search, and most of us will use it to find anything we’re looking for nowadays. But do we understand how people might use Search to find out about us?
Some of the possibilities are:
- Suspects looking for what we sell
- Prospects researching what others say about our customer service
- Customers needing to fix a problem with our product
- Competitors monitoring our marketing
- Vendors wanting to sell us something
- Social Network contacts understanding how we fit in
- Others wanting to learn from our experience
The one thing we can’t control here is whether people search for us and which tools they’ll use for that search. To an extent we can control what they find, if we get to where they’re looking ahead of them.
Whatever the reason for the Search, and whichever the platform for it, we need to be there with our own presence.
The good news is going to the effort of creating a presence wherever they might look for us, and being open to conversation, gives us a chance to present ourselves the way we’d like to be known.
Of course the places we need to be will vary depending on our business, but as a baseline we all probably need to have presence on these:
Each of these gives us a chance to post our profile information and engage people who want to talk to us.
It’s a case of be there, or be square.
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