n the Front Office Box blog this morning we posted Not Google Social CRM referring to the announcement of Google’s Social Search. Google has also announced an agreement with Twitter to incorporate tweets in it’s Search results.
Now our Google profile will be connected to Twitter and Friendfeed activity (Friendfeed brings in just about everything including Facebook). When we Search Google we’ll also be searching our email contacts, “following” lists and “friends” plus the Twitter Firehose. Somehow our Google Profile will be like our Facebook Wall, plus the usual Search results.
It seems to me this is great news for those of us feeding Google’s content library, and bad news for the SEO types who’ve spent years trying to blindside the Search engine. Spammers don’t survive long in social media space. Quality contributions get recognised and promoted. Google gets to add a new level of quality control, real time news and trending topics to results for searchers. Anybody contributing to the good stuff will get more visibility to the same. And because Microhoo is chasing the game, Bing will offer the same.
To an extent it will also answer the “content” versus “engagement” debate.
With gurus like Gary Vaynerchuck and Mari Smith favouring the Facebook, Twitter engagement side and Chris Brogan, John Jantsch and Jason Falls leaning toward the content side, novices like me have been torn between the two.
Personally I’ve tended to concentrate on content, whilst maintaining a lower level of activity with engagement. That seems to suit our needs. But I can see lots of reasons for others to do the reverse, especially when their interest is consumer rather than business focused.
Now with Google, Bing, Facebook, Twitter, Friendfeed and a bunch of others offering search across all the places we might contribute ideas, or opinion, or news the argument is less relevant.
As long as we’re there, the guys will have us covered.
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