Check Your Web Site Grade

• How does your site stand up against the competition?
• How serious does Mr. Google treat it?
• Is it doing everything it could for you?

Web sites are personal things.  We all have our own perspective on what we want them to do, how much we’ll spend, and how good a job they’re doing.  So how a site is performing probably only counts in the opinion of the owner.

Having said that some sites dramatically out-perform others in every metric – visits, page views, time on site, conversions, influence etc.  The guys who run these sites work their socks off in a process of continuous improvement – a sort of Kaizen or Six Sigma.  They’re doing that because they know every site can do better, regardless of its success.

Anybody who hasn’t paid a lot of attention to their site can get a fast, simple, free evaluation at Website Grader. All they need to do is submit a URL and an email address. In no time at all Website Grader comes back with a comprehensive report on the site with indications of how it’s performance might be improved.

I just ran an update on the Front Office Box site. Here’s a selection from the report:

” A website grade of 95/100 for frontofficebox.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 95% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others. The website frontofficebox.com ranks 89,550 of the 1,702,408 websites that have been ranked so far. “

Website Grader is a free, on-line service provided by Hubspot, the company defining Inbound Marketing so the rest of us can do a better job.

We aren’t using their software but do plan to, just as soon as we can free up some budget. In the meantime we have to do it the hard way.

The one disappointing part of the report is the criticism the readability of my content is poor –

“E. Readability Level : Advanced / Doctoral Degree
This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.”

I need to work harder at that

Have you checked out Front Office Box? It’ll help you manage your sales and customer service, without getting in your way. Simply organise today.

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Tagged as: Blog, grade, Hubspot, Website, Website Grader