Facebook Business Tools

I’ve always been a little dubious – it just seems to be the wrong environment. Great for keeping up with family news, or even distant friends it certainly is. A few minutes everyday is enough for me for that. Otherwise Facebook doesn’t do anything for me that I can’t get done, and better, somewhere else.

Having said that, hedging one’s bets is never a bad strategy so we do have a Page, and we use feeds to autopost our content in profiles. One day Facebook may really challenge Google in the Search business and it makes sense to ensure our articles are indexed over there.

But others are much more positive. In Is Facebook Really a Good Tool for Business? Ann Handley reports on a conversation with Paul Chaney in which he explains the value of Facebook as a means to connecting with customers.

Paul winds up the conversation with;

“I don’t see Facebook as less legitimate for business use than any other social network, LinkedIn and Twitter for example. I realize people don’t go to Facebook to interact with brands. That’s not to suggest they won’t, however.

Fact is people talk about brands and their products and services every day. Doesn’t it make sense to be available to engage them on that turf? I think so.”